Heinsy Anchors at Russian Healthcare Week: Building Long-Term Partnerships in the Rehabilitation Equipment Market

Russian Healthcare Week 2025 will be held from December 8 to 11 at the Crocus Expo International Exhibition Center, Hall 2, Moscow.
This year’s event highlights the debut of a new International Research and Practice Forum under the theme “Innovation and Cross-Border Collaboration Across the Healthcare Industry Chain.”

The forum not only supports Russia’s national strategy for “technological sovereignty” but also creates an efficient platform for global healthcare collaboration — serving as a new bridge for high-quality Sino-Russian cooperation in the medical field.

1. Official Endorsement: New Opportunities in Sino-Russian Healthcare Trade

Dual Ministry Support – Direct Access to Decision Makers

The forum is officially endorsed by both the Russian Ministry of Health and the Ministry of Industry and Trade, attracting participants from every stage of the medical industry chain — from R&D and certification to production and implementation.

For Heinsy, this high-level platform aligns perfectly with its overseas market expansion strategy. It enables the company to directly connect with key Russian procurement authorities, streamline communication, and lay a strong foundation for future cooperation and market entry.

Market Gaps and Strong Import Demand

Russia’s medical device market is valued at approximately USD 6.5 billion, with 80–85% dependent on imports. The country’s temporary export ban on medical equipment has been extended through the end of 2025, further expanding opportunities for foreign suppliers.

• Rehabilitation Equipment: Products such as electric wheelchairs, prosthetics, and orthoses are in high demand. The market favors cost-effective, service-localized solutions, especially electric mobility devices capable of handling Russia’s icy and snowy winter roads.
• Medical Consumables: There remains a 30% domestic production gap for consumables such as masks and syringes. Due to global supply chain fluctuations, Russian buyers increasingly prefer long-term trade agreements with Chinese manufacturers. In 2024, bilateral trade in medical consumables already exceeded USD 1.2 billion.

2. Heinsy’s Strategic Preparation: Capturing Market Momentum

Extensive market research shows that Russia’s annual imports of rehabilitation equipment exceed USD 800 million, while local production can only meet about 30% of demand. Overall, the sector maintains a steady annual growth rate of over 12%, underscoring the urgent need for reliable, high-quality products.

In addition, Russia’s vast geography and extreme winter conditions create unique operational requirements:

• Equipment must withstand low temperatures and icy terrain.
• In remote regions, lightweight and easy-to-maintain products are particularly valued.

Recognizing these needs, Heinsy has developed rehabilitation equipment specifically engineered for the Russian market, emphasizing cold resistance, stability, and mobility efficiency. These localized adaptations give Heinsy a strong competitive edge as it prepares for exhibition and partnership discussions during Russian Healthcare Week.

3. Overcoming Trade Challenges: Logistics and After-Sales Support

Dedicated Logistics: Secure, Efficient Transport for Precision Devices

Rehabilitation equipment is often large and highly sensitive, presenting logistical challenges in cross-border trade. To address this, the forum introduces a “China–Russia Medical Equipment Transport Corridor.”
This specialized logistics route uses temperature-controlled containers to prevent damage during transit.

• Delivery time is reduced from the usual 30 days to 18 days.
• Shipping costs drop by approximately 15%.

These improvements significantly enhance both efficiency and cost competitiveness for large-scale equipment exports.

After-Sales Network: Eliminating the “No Support After Export” Concern

Heinsy recognizes that dependable after-sales service is essential for trust and long-term cooperation. The newly formed China–Russia Medical Trade After-Sales Alliance provides a solid framework for service localization.

Through this alliance, Heinsy plans to establish maintenance centers in 10 major Russian cities, offering:

• 48-hour response time for repair requests, and
• spare parts delivery within 5 working days.

This system ensures customers receive timely technical support, thereby improving satisfaction and repeat purchase rates.

4. Exhibition Objectives: From Export to Sustainable Partnership

Heinsy’s participation in Russian Healthcare Week goes beyond product display — it represents a strategic move to build long-term, mutually beneficial cooperation. The company has set three clear goals for this event:

1. Engage Qualified Distributors
   Using the forum’s B2B Trade Matching Platform, Heinsy aims to connect with experienced Russian distributors specializing in rehabilitation equipment. The company plans to sign 3–5 regional partnership agreements, focusing initially on Moscow, Saint Petersburg, and other key urban centers.

2. Secure Direct Procurement Orders
   With over USD 20 billion in public hospital procurement budgeted for 2025, Russia’s institutional purchasing market presents vast opportunities. Heinsy will actively participate in tenders related to rehabilitation devices, striving to establish a presence within the country’s hospital network.

3. Explore Local Assembly Cooperation
   As part of its long-term localization strategy, Heinsy is exploring joint assembly projects in special economic zones such as Kaliningrad.
   This model — exporting core components for local assembly — not only qualifies for 10–15% tariff reductions but also enhances supply flexibility and shortens delivery cycles, paving the way for sustained market presence.

Conclusion

For Heinsy, the 2025 Russian Healthcare Week International Research and Practice Forum marks more than an exhibition — it is the gateway to establishing a lasting footprint in the Russian rehabilitation equipment market.

Heinsy firmly believes that cross-border trade should not be a “one-off transaction,” but rather a long-term partnership grounded in product adaptation, regulatory compliance, and dependable service delivery.

Looking ahead, Heinsy will continue to deepen its engagement in the Russian market, offering professional-grade rehabilitation products and robust after-sales support. Through these efforts, the company aims to inject new momentum into Sino-Russian healthcare cooperation — and to serve as a model for Chinese rehabilitation equipment manufacturers seeking to expand globally.